Measurement & Effectiveness Lead

About dmg media 

Mail Metro Media is the commercial advertising arm of DMG Media, the UK’s most engaged premium publisher. Across Daily Mail, Metro, The i Paper, and The Mail+, we reach 30+ million adults monthly and have the largest social channels of any global newsbrand with over 5 billion monthly views.

We’re in the middle of a transformation and building differentiated ad products that no one else in UK publishing can offer:

• A premium ad experience
• Exclusive high-impact formats
• Immersive editorial content
• 400k+ subscribers
• Commerce insights

We are looking for a Measurement and Effectiveness Lead to join the new Ad Product team within the Insight & Research division. The role has been developed to undertake digital measurement studies on live campaigns across our network to prove the effectiveness of our digital newsbrands.

Measurement becomes increasingly central to how advertisers evaluate success and this role offers the opportunity to work with clients and our Ad Product team to define meaningful success metrics, delivering robust evidence of campaign performance, and shape the future of our measurement offering.

The key purpose of the role is to:  

• Provide expertise and knowledge of Mail Metro Media’s digital measurement solutions
• Provide digital measurement strategies to support successful sales pitches
• Implement digital measurement solutions for direct and programmatic campaigns
• Implement optimisation solutions to provide better outcomes for advertisers (clicks, sales, attention)
• Create post campaign reports to provide clients with insights into their campaign performance
• Evaluate digital measurement providers and deliver recommendations on which to onboard

The role is accountable for: 

• Creating & presenting strategic digital measurement solutions to advertisers and agencies
• Managing the implementation of digital measurement on programmatic & direct digital campaigns
• Providing optimisations on digital campaigns to improve measurement metrics
• Providing post campaign reporting & attention measurement across digital campaigns
• Providing case studies and learnings on campaigns

Who we are looking for

• Experience: As a guide, we are looking for 4+ years of experience working within an adtech vendor, media owner, agency, or research platform, with a dedicated background in media effectiveness, research, or insight roles.
• Data Storyteller: Data storytelling is a key part of the role, a strong candidate would be comfortable taking complex data sets or statistical outputs and relaying them in plain language.

• Measurement Expertise: Deep understanding of industry-standard research tools, clean rooms, and media effectiveness practices (e.g., brand/sales lift, attention, or A/B testing) is highly valued. Knowledge of attention providers (Lumen, Adelaide, RealEyes, Element Human etc) or knowledge of brand lift providers (Brand Metrics, RAM, Happydemics etc) would be valued.
• Digital Advertising Expertise: Understanding & knowledge of digital advertising metrics (impressions, clicks, CTR, viewability, attention score) and platforms (Google Ad Manager, IAS, MOAT etc)
• Proactive: Self-motivated, an enthusiastic attitude and the adaptability to proactively prioritise workloads.
• Excellent Stakeholder Management: Ability to handle competing priorities, juggle multiple study timelines, and deliver projects on time across the end-to-end campaign lifecycle.
• External Supplier Management: Experience evaluating measurement suppliers, briefing in measurement suppliers and writing surveys.
• Strategic Mindset: Use learning agendas to make the best use of our measurement suite and solve core client challenges, helping to build long term strategic partnerships
• Innovative: Bring new ideas to the Insight & Research team on effectiveness and digital measurement.

Skills/Requirements

• Competent on Microsoft Excel and PowerPoint
• Proven ability to take a brief, find a solution and provide a clear narrative and recommendations
• Comfortable briefing in suppliers
• Excellent time management across multiple projects
• Excellent analytics skills
• Strong stakeholder & supplier management
• Strong survey writing skills
• Strong understanding of quantitative & qualitative research techniques
• Strong understanding of digital measurement suppliers
• Problem solving
• Proactivity