MRG Awards
The MRG Awards take place every 2 years and celebrate the best of the best in the media research world.
The next awards season will be taking place in 2027 as part of our international conference.
Key Dates
June 2027 Entries open
August 2027 Entries close
November 2027 Winners crowned at the Gala Dinner, part of the International Conference
Interested in sponsoring the 2027 Awards? Get in touch with us!
Celebrating our 2025 winners
Best Research Team - Media Agency (sponsored by Kantar)
WINNER
the7stars
HIGHLY COMMENDED
PHD UK
Best Research Team - Media Owner (sponsored by dynata)
WINNER
JCDecaux
HIGHLY COMMENDED
Mail Metro Media
Best Research Team - Research Agency
WINNER
Diffentology
Best Research Initiative
WINNER
Channel 4 & BVA BDRC (now Ipsos) – Channel 4 Ad Experience: measuring the impact of reduced ad loads on campaign performance
HIGHLY COMMENDED
Global Media & Entertainment & Colourtext: Global Brand Outcomes
Thinkbox and Ebiquity, Gain Theory, EssenceMediacom, Mindshare, Wavemaker UK: Profit Ability 2
The Nick Blake Award for Rising Star, sponsored by Channel 4 and Ipsos
WINNER
Aditya Vikram, the7stars
Joe Hall, Channel 4
HIGHLY COMMENDED
Billie Bowbrick - BBC
Best Trade/Industry Body Research
WINNER
Thinkbox and Ebiquity, Gain Theory, EssenceMediacom, Mindshare, Wavemaker UK: Profit Ability 2
HIGHLY COMMENDED
UKOM & Ipsos iris (PC, tablet & smartphone)
Glenn Gowen Award for Research Innovation
WINNER
JCDecaux: Out of Home, Out of Mind
Best Realisation of Research
WINNER
the7stars: ClaireTalk: Turning Data into Dialogue
Best Research Collaboration
WINNER
WPP Media, Mindshare, Blis, Captify, Channel 5, JCDecaux, Mobsta, Reach, Sky: Shaping the Nation
HIGHLY COMMENDED
Thinkbox and Ebiquity, Gain Theory, EssenceMediacom, Mindshare, Wavemaker UK: Profit Ability 2
Best Tech Innovation, sponsored by TRP Research
WINNER
Origin Media Measurement: Revolutionising Media Measurement: The Origin VID Model
HIGHLY COMMENDED
JCDecaux – Why Optix is a Changer
Excellence in Media Effectiveness – Sponsored by Savanta
WINNER
Thinkbox and Ebiquity, Gain Theory, EssenceMediacom, Mindshare, Wavemaker UK: Profit Ability 2
HIGHLY COMMENDED
Talon, JCDecaux UK & Neilsen: Location, Location, Location: A New Model to measure media effectiveness