Presentations

The Media Research AGM 2024

May 23rd | Debbie Bray
The MRG shared its vision for the next years and welcomed the new committee (thank you to everyone who voted)

Sky Media and Differentology - The Heuristic Highway

May 23rd | Debbie Bray
Sky Media and Differentology: Exploring emerging themes influencing human behaviours, alongside the technological innovations reshaping today’s shopper journey

Sony Pictures and MTM - Decoding Viewing Decisions

May 23rd | Debbie Bray
Sony Pictures and MTM - Decoding Viewing Decisions. Exploring how people discover what to watch.

Thinkbox - Context Effects

May 23rd | Debbie Bray
Thinkbox: ‘Context Effects’ study exploring contextual factors contribute to create the best (and the worst) occasions for effective video advertising.