We are back to our usual venue and have a brilliant line up of speakers including:
Sophia Field and Tia Loveless from PHD will present their StreamScore research.
As live streaming continues to grow in scale and influence, understanding what drives success on platforms like Twitch has become increasingly important for brands. Yet traditional approaches often miss the nuances of how audiences engage with live content. To measure effectiveness in this environment, we developed PHD StreamScore, a bespoke insight framework designed to capture authentic audience behaviour and uncover what makes creators effective partners for brands.
Georgia Goodall, Media Insight Manager at Tesco Media will present Moving Mindsets: Insights to unlock brand growth, from sofa to store.
Shopping is more than ticking things off a list. It’s full of moments that spark inspiration and discovery. Moving Mindsets, new proprietary research from Tesco Media and MTM has identified that shopping is more of a fluid, mindset driven journey, not a linear, purchase funnel. Shoppers are open to inspiration and brand discovery across their shopping mission.
Final paper to be confirmed soon