Its the first MRG Insight Exchange session and we will be marking this with a breakfast session at our regular venue IOM3.
Posterscope will present highlights from its fascinating new The Point of Social research study, exploring how social media behaviour changes when people are out of the home - and what this means for advertisers and media planning.
Luca Vannini, Head of Campaign Audiences at Barb will present Barb Ads Hub
Barb will present Barb Ads Hub, its new analytics system for the TV advertising market, marking a step change in how Barb takes ownership of where its data goes and how it is presented to users.
By providing something for everyone at all stages of the campaign planning and reporting cycle, Barb Ads Hub has quickly become the principal destination for over 600 UK buyers and sellers of advertising for full-cycle campaign optimisation, with all data compiled and reported in line with joint-industry standards.
Steve Lacey, Owner of The Outsiders will present on “State of the Nation: How mass mainstream C1C2 are feeling and what this means for brands and communications”