The MRG are hosting a special content session at Google London in May.
Speaker: Maxwell Minckler, EMEA Market Insights, Google
Title: "The Unsaid 2.0: The Mindsets Behind Successful AI transformation "
- AI transformation research from Google focused on accelerating AI impact for organizations and individuals with Behavioural Science, aiming to help companies move from initial AI awareness (the 'wow') to practical implementation (the 'how').
- Learn how the FOMA Mindset (Focus on Maximizing Advantages) provides the right approach for enabling AI adoption and impact.
- The session will provide an actionable playbook for both FOMA marketers and FOMA organizations on how to foster AI best practices and culture.
- You'll come away with real-world case studies from leading organizations driving tangible business impact through AI, to apply in your own team.
‘Futurscape’ by the IAB UK. Si Hunt, Insight & Planning Manager, and Natasha Osborn-Patel, Insight Executive.
IAB UK will share an updated edition of Futurescape, its forward-looking industry study, with new analysis identifying localised media strategies as one of the most significant forces set to reshape digital advertising by 2030. Originally launched last year, the study has been refreshed with new research, forecasting and insights, expanding its framework to 13 key shifts that will define how brands reach and engage audiences over the next decade. The report draws on interviews with more than 40 senior leaders across advertising, media and technology, alongside updated modelling from IAB economists.
The Brand Reset:
The Brand Reset reframes advertising effectiveness by proving how attention drives both brand equity and long-term sales, using a unified, data-backed framework. It challenges the performance bias of the precision era, showing that next-gen video plays a critical role in rebuilding brand growth and measurable business impact.
Speakers:
Ewa Zawol – Global Partnerships Director, dentsu (The Brand Reset project lead)
David Bassett – Chief Analytics Officer, Lumen (The Brand Reset analytics lead)