October evening meeting

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Please join us for our next evening meeting on Tuesday 12th October at 5pm!

We have 3 great papers for you. Please note there are 100 spaces so please book early to avoid disappointment.

  • Date: Tuesday 12th October
  • Venue: Zoom – link and password to be sent before the meeting
  • Time: 5pm


1. Presenting Pinterest's Inspiration Nation 

After seeing significant growth during the pandemic, Pinterest wanted to stay current with their changing audience. Pinterest partnered with Sparkler to carry out wide-scale research to identify, introduce, and connect with people on Pinterest in the UK. Pinterest’s Sydney Stanback and Sparkler’s Vicky Shekleton will share the methodology and findings from this exciting new mixed methodology audience segmentation, Inspiration Nation. They will also share the creative outputs developed by Sparkler studio and Pinterest to help Advertisers connect more meaningfully with this Pinterest UK audience.

2. Global – 18-24s – The Return to Normal

Rebecca is a Commercial Insight Executive on the Insight Team at Global. She will be taking us through her research examining the impact of the pandemic on 18-24s and their outlook on returning to normality. The research will delve into this generation’s appetite for connection, and discuss the impact of the pandemic on this age group’s mental health and personal finances, and what this means for brands

3. The Guardian – Data Privacy Research

Details to follow soon.

Evening meetings are free to attend, but only open to MRG Members. Booking via the website only. Those who book will be sent the link to access the online event on Tuesday afternoon before the meeting.

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