Please join us for the first evening meeting of 2021 - Tuesday 19th January on Zoom at 5pm.
We have 2 great papers for you!
Please note there are 100 spaces so please book early to avoid disappointment
- Date: Tuesday 19th January
- Venue: Zoom – link and password to be sent next Tuesday
- Time: 5pm
Gen Z Women: Drivers of Change. You thought you'd learned how to market to women. You learned from sports brands and period products how to talk to them truthfully as their full selves, and to celebrate what it means to be a woman. But what happens when the new generation continues to push boundaries across gender, sexuality and identity? The Freeda report explores the trends, intersections and contradictions that are driving a new wave of marketing to Gen Z womxn and what that means.
As we enter a third national Lock Down, our hopes are pinned on the promise of two vaccines. But just because we've made it, will they come? The dominant media, and government, narratives position 'the vaccine' as our route out of the ongoing COVID reality. The only concern we hear about is whether we have the resources to roll it out quickly enough, or whether it will still work in light of the recent mutations. This all assumes that people will actually take the vaccine, which is far from certain. Reluctance and refusal to take the vaccine remain. Unless changed, this may undermine attempts to secure the coverage we need, to deliver the future we hope for. Listen + Learn Research will share their findings of how people are thinking, feeling and intending to act around the vaccine in the UK, USA and Germany, revealed through the conversations and debates they're having in social media.
Evening meetings are free to attend, but only open to MRG Members. Booking via the website only.
Those who book will be sent the link to access the online event on Wednesday afternoon before the meeting.