MRG Conference 2020

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Papers available to download:

  • IPA and Facebook: Keep on Keeping on - Making Sense: Understanding the Impact of the Lockdown on the Commercial Media Landscape in 2020 and beyond. DOWNLOAD
  • News UK and BVA BDRC: SMEs – the overlooked audience – including Covid-19 update. DOWNLOAD
  • Ipsos and BBC: “It’s a Small World After All": How media and technology have helped children cope with their shrinking environment. DOWNLOAD
  • the7Stars: The Original Misunderstood Generation. DOWNLOAD
  • UKOM: Future-ready with UKOM. DOWNLOAD
  • Reach and House51: The Aspiration Window. DOWNLOAD
  • STRAT7 ResearchBods, COG Research and Christopher White Consulting: Appointment to View? Exploring Mental Availability in the SVOD Space. DOWNLOAD
  • Differentology and IAB: VODyssey 2020: An exploration into the expanding world of SVOD and the implications for media owners and advertiser brands. DOWNLOAD
  • Tapestry & Channel 4: Is there still a role for Public Service Broadcasters? DOWNLOAD
  • Thinkbox: Advertising Signalling. DOWNLOAD
  • Google and The Behavioural Architects: Decoding Decisions: Making Sense of the Messy Middle. DOWNLOAD

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