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✨ MRG Awards 2025 Winners and Highly Commended ✨

Sponsored by UKOM

Celebrating Excellence

The MRG Conference 2025 culminated in the annual MRG Awards Gala Dinner, honouring the very best of the past two years. Huge congratulations to all of our outstanding nominees and winners who continue to push our industry forward.

Best Research Team - Media Agency (sponsored by Kantar)

  • HIGHLY COMMENDED: PHD UK
  • WINNER: the7stars

 

Best Research Team - Media Owner (sponsored by dynata)

  • HIGHLY COMMENDED: Mail Metro Media
  • WINNER: JCDecaux

 

Best Research Team - Research Agency

  • WINNER: Diffentology

 

Best Research Initiative

  • HIGHLY COMMENDED: Global Media & Entertainment & Colourtext: Global Brand Outcomes
  • HIGHLY COMMENDED: Thinkbox and Ebiquity, Gain Theory, EssenceMediacom, Mindshare, Wavemaker UK: Profit Ability 2
  • WINNER: Channel 4 & BVA BDRC (now Ipsos) – Channel 4 Ad Experience: measuring the impact of reduced ad loads on campaign performance

 

The Nick Blake Award for Rising Star, sponsored by Channel 4 and Ipsos

  • HIGHLY COMMENDED: Billie Bowbrick - BBC
  • WINNER: Aditya Vikram, the7stars
  • WINNER: Joe Hall, Channel 4

Best Trade/Industry Body Research 

  • HIGHLY COMMENDED: UKOM & Ipsos iris (PC, tablet & smartphone)
  • WINNER: Thinkbox and Ebiquity, Gain Theory, EssenceMediacom, Mindshare, Wavemaker UK: Profit Ability 2

Glenn Gowen Award for Research Innovation

  • WINNER: JCDecaux: Out of Home, Out of Mind

 

Best Realisation of Research

  • WINNER: the7stars: ClaireTalk: Turning Data into Dialogue

 

Best Research Collaboration

  • HIGHLY COMMENDED: Thinkbox and Ebiquity, Gain Theory, EssenceMediacom, Mindshare, Wavemaker UK: Profit Ability 2
  • WINNER: WPP Media, Mindshare, Blis, Captify, Channel 5, JCDecaux, Mobsta, Reach, Sky: Shaping the Nation

 

Best Tech Innovation, sponsored by TRP Research

  • HIGHLY COMMENDED: JCDecaux – Why Optix is a Changer
  • WINNER: Origin Media Measurement: Revolutionising Media Measurement: The Origin VID Model

 

Excellence in Media Effectiveness – Sponsored by Savanta

  • HIGHLY COMMENDED: Talon, JCDecaux UK & Neilsen: Location, Location, Location: A New Model to measure media effectiveness
  • WINNER: Thinkbox and Ebiquity, Gain Theory, EssenceMediacom, Mindshare, Wavemaker UK: Profit Ability 2