MRG Awards 2023 Shortlist

It’s just 56 days to go until the 2023 MRG Awards Gala Dinner in sunny Malaga, sponsored by UKOM.

Our wonderful judges have had a busy few weeks reading and judging all the entries. The quality this year has been better than ever before, with some really exciting and innovative projects being submitted. Our brand new category, best Tech Innovation, has been particularly popular with some really exciting new ideas coming through. You’ve certainly made it hard to judge!

There’s still time to get your ticket for the annual conference and gala dinner here (but be quick, we’re close to selling out!). We’ve also got a very limited number of Awards Dinner only tickets if you can’t make the full conference – please contact Frances Sheardown for more information.

So, drumroll please, your 2023 MRG Awards Shortlist is here!

Best Media Agency, sponsored by Kantar Media

• Dialect
• PHD Media UK
• Wavemaker

 

Best Media Owner

• Channel 4
• JCDecaux
• Mail Metro Media

 

Best Research Supplier

• MTM
• OnDevice
• Tapestry Research

 

Best Research Initiative 

• ISBA & PwC – Programmatic Study II
• MTM & Google – Mirrors and Windows 
• Thinkbox, Channel 4, ITV, Sky for CFlight

 

The Nick Blake Award for Rising Star, sponsored by Channel 4 & Ipsos

• Daniella Mercado, the7stars
• Katya Des-Etages, Channel 4
• Nailah Uddin, Thinkbox
• Rebecca Slack, Sky
• Rob McLaren, the7stars
• Sammie Eales, Mail Metro Media

 

Best Trade/ Industry Body Research

• BVOD Almighty from Thinkbox, Channel 4, ITV, Sky, PwC, Gain Theory, EssenceMediacom, Wavemaker, Mindshare, and Acacia Avenue
• Ipsos iris for UKOM
• ISBA & PwC Programmatic Study II
• Radio Planning Optimiser from Radiocentre

 

Best Innovation, sponsored by Tapestry Research

• Formula E & Yonder Consulting – Racing towards an electric future
• Ipsos iris for UKOM
• JCDecaux – Maximising Mall Measurability
• Wavemaker – Eco-Effectiveness

 

The James Smythe Award for Best Realisation of Research

• Adwanted UK & Colourtext – Word Count Matters
• Radiocentre – Audio Need-states Navigator
• The Guardian & Tapestry Research – Shift Happens

 

Best Collaboration, sponsored by dynata

• Ipsos iris for UKOM
• ISBA & PwC – Programmatic Study II
• Thinkbox, Channel 4, ITV, Sky for CFlight

 

Best Tech Innovation in Research

• Differentology & the7Stars – Research the Robot
• OMD - Decision Science Text Classification Tool
• Sky Media & BVA BDRC – How Branded Content Drove Perceptions of Innovation for Audi

Excellence in Media Effectiveness, sponsored by Savanta

• Channel 4 Agile MMM – OMD UK
• ITV & Colourtext – Sponsorship 3D
• Sky Media, NEXT, iProspect – Taking TV Performance to the NEXT level

 

Thank you to our sponsors!

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Conference & category sponsors: