Movers and Shakers

Industry Movers & Shakers!

We hope you are keeping safe and well during these unprecedented times. Even though things are operating a bit differently at the moment, the media research world is still seeing some exciting developments, most recently at PHD UK. Do you have an announcement, new hire or promotion you’d like to share with the MRG? Get in touch.


PHD UK appoints Louise Twycross-Lewis as Head of Insight

PHD, part of Omnicom Media Group, today announces the appointment of Louise Twycross-Lewis to lead Insight within Discovery, the agency’s specialist data, insight and marketing science team.

Twycross-Lewis, who has over 20 years of media research experience, joins from Wavemaker where she was most recently Head of Quantitative Research.  She has previously worked at IPC Media (now Time Inc), Mirror Group Newspapers and Granada.

Reporting to PHD UK’s Head of Discovery, Jeremy Pounder, Twycross-Lewis will be responsible for designing innovative new insight services and ensuring the agency’s strategic planning has the strongest and freshest insights.

Twycross-Lewis said “PHD’s culture and ethos of challenger-thinking has consumer and market understanding at the very heart of everything it does.  I am incredibly excited to play a part in developing PHD’s insight offering and drive innovation for our clients”.   

Jeremy Pounder, PHD’s Head of Discovery said, “We're delighted that someone of Louise's outstanding calibre and experience has joined us to lead our Insight offering. Her reputation in the industry is second to none and she's the perfect fit for PHD's challenger ethos.”


MTM promotes Caroline Wren to Managing Director

Previously Managing Partner, Caroline has been at MTM for 9 years and has recently been made MD of the research and strategy consultancy, based in London. Congratulations Caroline!


Tapestry celebrate two senior promotions


Tapestry Research has promoted Jemma Ralton and Luke Barber to Director.

Jemma leads Tapestry’s ad testing and campaign evaluation teams, including the CEP™ Test with Dr Robert Heath. Luke oversees Tapestry’s audience segmentation and consumer journey projects.


ResearchBods hires first Head of Media Research

The MRG committee's very own Frances Revel has joined the Leeds based customer data and intelligence agency. At ResearchBods she will work directly with key media clients such as ITV, The Telegraph Group and DMG, and support the business in developing and rolling out its media solutions offering.