Movers and Shakers

Viacom and Wavemaker announce new hires.


Viacom: Sonja Ajdin

Viacom has hired Sonja Ajdin as their new Research Manager.  Sonja joins from BARB, where she worked for 4 years and played a leading role in developing their audience measurement service as well as advising clients on changing viewing behaviours. Previous to that Sonja spent 3 years working at both Ipsos and RSMB.  Sonja will be responsible for leading research projects across Viacom's Pay-Tv brands, advising internal stakeholders on audience behaviours and insights.


Wavemaker: Layxuon Chan Liu

Wavemaker has hired Layxuon Chan Liu as their new Research & Social Insights Director. Lay has over 10 years experience working in media and market research, designing and commissioning successful projects across various sectors. Her previous experience include working for media agency AMS Media Group,  publisher Time Inc, and education consultancy Edcoms. Lay will be responsible for leading research across some of our major clients.