2021 MRG Awards Roundup


On Friday 19th November, a host of the brightest and best media research professionals gathered in the Signet Library, Edinburgh to find out the winners of the 2021 MRG Awards, sponsored by Digital i.

Congratulations to all of our shortlisted entries, and of course, please do join us in celebrating the fantastic winners…


C1 – Best Media Agency, sponsored by UKOM

OMD – Winner


C2 – Best Media Owner, sponsored by Kantar

The Walt Disney Company - Winner

Global – Highly Commended


C3 – Best Research Supplier

MTM - Winner

Savanta – Highly Commended


C4 – Best Research Initiative, sponsored by Toluna

the7stars & Vitreous World - Voices4All - winner


C5 – The Nick Blake Award for Rising Star, sponsored by Channel 4 & Ipsos

Sam Brodie, OMD UK – Winner


C6 – Best Trade Body Research

Thinkbox –Signalling Success: putting context in context – Winner

Newsworks – A world without news  - Highly Commended


C7 – Best Innovation, sponsored by JcDecaux Data Solutions

OMD UK - The Google SuperPanel - Pushing the Boundaries of Cross-Channel Passive Campaign Measurement – Winner


C8 – Best Realisation of Research

Channel 4  - Taskfaster - Winner

IAB & MTM - Powering Up: Helping UK SMEs unlock the value of digital advertising -  Highly Commended


C9 – Best International Research

AKAS - The Missing Perspectives of Women in News/COVID-19 News - Winner


C10 – Best Collaboration, sponsored by Researchbods

OMD UK, TMW & Walnut Unlimited - Govia Thameslink Railway (GTR) Segmentation – Winner


C11 – Best Social Media Insight

BBC – Listening to young people - Winner


C12 – Excellence in Effectiveness, sponsored by Savanta

Sky - Making the impossible, possible with Web Attribution from Sky – Winner

the7stars - Modelling a unicorn: Gousto’s Journey from Performance to Profitability – Highly Commended


MRG 2021 Grand Prix