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Viewer Insights Analyst

ViacomCBS Inc. logo
Location London
Agency ViacomCBS Inc.
Type Permanent
Closing date August 29th

Please be aware, this role is a 12 month FTC

Viewer Insights Analyst

ViacomCBS Networks International (VCNI),  a unit of ViacomCBS Inc. (NASDAQ: VIAB,  VIA),  is comprised of many of the world's most popular multimedia entertainment brands,  including MTV,  MTV LIVE HD,  Nickelodeon,  Nick Jr.,  Comedy Central,  Paramount Channel,  BET and more. ViacomCBS brands reach more than 3.8 billion cumulative subscribers in 180+ countries and territories via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties,  in 40 languages.

 

Unleash your potential in a place you belong

Come and join a culture where content, people and ideas merge. An exciting and open place where your talents can truly thrive. Ready? This could be the start of something special.

At ViacomCBS, we have an iconic portfolio of brands, like Paramount, MTV, Nickelodeon, and many more - but it’s our employees that make it unique. You could be the next addition to our incredible team.

 

Is this the role for you?

Milkshake! is home to some of the world’s favourite pre-school characters. Channel 5 broadcasts 24 hours of children's programmes every week and 2017 was the strands best year ever amongst Kids 4-15 and 16-34 adults. Popular shows during the pre-school block include Peppa Pig, Ben and Holly, Shane The Chef, Floogals, Digby Dragon, Fireman Sam, Thomas and Friends, Nella the Princess Knight, Noddy: Toyland Detective and PAW Patrol

 

What will you be doing?

Viewer Insight sits at the heart of the Viacom brands and understanding the core audience informs everything we do. This role will support the Viacom Kids business in delivering clear, meaningful insights through analytics, qualitative and quantitative research to meet the ongoing needs of the Kids Channels across VIMN.

The main focus of this role is to monitor and observe programming and marketing viewing trends of Nickelodeon and Milkshake! and will work closely with Programming, Scheduling, Marketing, PR, On Air, Consumer Products and other Brand Insight teams to ensure the business is delivering the best possible product.

  • To interrogate all available research sources to provide internal and external partners with data analysis, creative, impactful insights to help inform decision making for all Kids channels across the Viacom portfolio – including Channel 5
  • Daily analysis and interrogation of the overnights
  • Tracking the performance of key competitor channels and brands
  • Preparing and presenting weekly, monthly, quarterly and annual reports on brand performance – including linear, non-linear and digital metrics to all departments
  • Supporting Head of Insight to manage and deliver qualitative insight into the Kids market, content etc
  • Working closely with the Pay forecasting and finance team to provide up to date insight and analysis and ensure joined up thinking and processes
  • To work with all Insight Brands in the UK – Youth & Entertainment Brands and Channel 5 portfolio

 

What are we looking for?

  • Demonstrate a strong knowledge and interest in television and film, and a passion for children’s media
  • High level of numeracy
  • Proven knowledge of BARB & Techedge, media analysis tools and techniques
  • Experience of VOD/non-linear insight and online reporting would be nice to have, but we are open to candidates who need some guidance
  • Experience of online measurement would be ideal, but not essential
  • Experience of survey design
  • Ability to produce high quality written materials and deliver strong written and verbal presentations
  • A hardworking approach and an inquisitive mind
  • An ability to work efficiently under pressure and to agreed deadlines
  • A disciplined approach to work, ensuring projects and requests are seen through to an accurate conclusion
  • Previous viewer insight and/or research analysis experience necessary, with a genuine interest in people and a curiosity for understanding TV viewing is essential
  • Previous experience in a Media company / Broadcaster would be preffered but not essential

 

Everything else!

We offer an inclusive environment where you can really be yourself and find your niche. You’ll get to work alongside streaming platforms you can be proud of, with content that touches millions of lives. Plus, you can learn about the things we’re doing to make the industry more sustainable, and enjoy lots of perks:

  • A monthly streaming fund
  • All the health and financial benefits you’d expect, and some you wouldn’t
  • Flexibility to own the way you work
  • Mental health activities and support
  • All manner of BBQs, socials and events

What are you waiting for? Put in your application!

 

Our Values:

Our values are intertwined and work together to drive the business outcomes we seek, and once combined we believe these will power our company forward.

 

Optimism & Determination

  • We share a positive belief that we can navigate and thrive in the landscape ahead

 

Inclusivity & Collaboration

  • We Embrace new and divers voices, act with care and work together to capture opportunities and manager through challenges

 

Agility & Adaptability

  • We think entrepreneurially, are resilient in change and move quickly to anticipate and create what’s next

 

ViacomCBS is an equal opportunity employer (EOE).

At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. We are proud to be a Disability Confident Employer and we take our responsibility in safeguarding children and adults seriously. We work hard to ensure that everyone with whom we engage receive equal protection from all types of harm or abuse, regardless of age, disability, gender, racial heritage, religious belief, sexual orientation or identity; an obligation we take very seriously.

To ensure, we are an exemplar in the field of safeguarding individuals, we guarantee to interview all disabled applicants who meet the minimum criteria of the role applied for and for those who are successful in receiving an offer for roles that interact with children, completed background checks will be required prior to joining. Should you need any support during the recruitment process, please advise your recruiter or email UK.recruitment@vimn.com where we will support your request as suitably possible.

Additionally, we are proud to partner with a number of incredible communities and if you have a disability or a long-term condition (including hidden conditions such as mental health, autism, dyslexia, etc) that would need an adjustment; either in the application process, the interview process, the onboarding process or day to day, our amazing partner Evenbreak can provide additional help and advice to disabled candidates who may be interested in our vacancies. Find out more at https://hive.evenbreak.co.uk

ViacomCBS is an equal opportunity employer (EOE) including disability/vet. 

At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. 

If you have any difficulties in applying or require access needs arising from a mobility or any other impairment please let us know by emailing uk.recruitment@vimn.com or calling 0207 555 1234. We can then ensure your experience and visit is as smooth and enjoyable as possible. 

Apply now