Senior Audience Research Executive

Job Introduction

We’re recruiting a Senior Audience Research Executive to help us at what is an incredibly exciting time for the BBC – as it looks to evolve it’s services to serve future generations. This role will be at the heart of that journey, providing regular reporting and insight to help the BBC Pop team, by supporting five of our Pop radio stations – Radio 1, Radio 2, 6 Music, 1Xtra and Asian Network. The role also includes working across music content in BBC Sounds (e.g. Radio 1 Relax, Radio 1 Dance), Pop content on BBC TV (e.g. Glastonbury, Later with Jools Holland) and supporting Radio 3 & BBC Proms.

You will report to the Head of Audience Research for the BBC Pop Portfolio, BBC Music and Radio 3 in a team that comprises researchers at varying levels alongside Audience Planners and Analysts who work in an increasingly collaborative fashion across audiences, platforms and genres.

This is a permanent role based at Wogan House in London (W1A 1AA).

Main Responsibilities

The core component of the Senior Audience Research Executive role is conducting analysis and measurement, so strong quantitative skills are essential. In addition, the role involves building close relationships with senior divisional partners and the communication of research findings, as well as leading ad-hoc and continuous research projects.

You won’t just be conducting data analysis, but actively communicating insights in an inspirational way, ensuring actions are recommended and taken where necessary. You will be responsible for identifying research gaps and commissioning and undertaking strategic and tactical qualitative and quantitative research, including the management of external agencies. 

Are you the right candidate?

• Experience of working with market research/industry data such as RAJAR, BARB, Touchpoints, TGI and/or experience with digital data.
• A keen interest in music (audio & visual content) and knowledge of the wider context of the music industry & the BBC’s role within that would also be an advantage.
• Experience conducting quantitative and/or qualitative research projects
• Able to evaluate ideas and information, select relevant data, identify key trends, issues and solutions
• Able to manipulate spreadsheets and experience with analytical tools and software
• Able to build and maintain helpful, productive working relationships.