We have another great session coming up in March. More papers to be announced soon.
Tibet Quinn, Research Manager at The Guardian and Joanne Meredith from Magenta Research will be presenting ’Shift Happens 2026’ : Shift Happens is The Guardians Advertising lifestyle research project created to tap into the cultural zeitgeist of the Guardian, empowering brands stay ahead of trends. This years research found in a world of chaos and uncertainty the smaller picture is big news - with 71% of us finding the joy in everyday moments.