We are delighted to offer you a fantastic breakfast session where we will reprise our winning papers from our hugely successful conference in Utrecht in November. We have 3 amazing ‘best of conference’ papers (as voted by MRG conference attendees) which are as follows
Alison Preston, Head of Research, Ofcom: 'Adults Media Lives – 20 years of Trends’
Ofcom’s Adults’ Media Lives explores adults’ media and online use and attitudes. It consists of annual on-camera interviews with around 20 participants from all walks of life. Their compelling personal stories show us how tech, lifestage, and personality intersect.
Reece Carpenter, Research & Insights Manager, Disney Advertising: Generation Stream Global
This paper will provide an insight on today’s global streaming landscape. The research uncovers global trends that we see happening right now, as well as emerging trends that might play a bigger role in the future. Bringing these findings together are our four unique streaming segments, which help to unpick how and why people stream content all over the world.
Saul Parker, CEO Good Side. Sarah Sternberg, Global Director Movember: 'Beyond the headlines: Young men, the Manosphere and Mental Health’
Understanding the Manosphere from young men’s perspectives: what pulls them in, what keeps them there, and how might we engage them differently?
The Good Side and Movember will present key insights and a short film from their MRS and MRG award winning mixed methods project, highlighting learnings for media owners, brands and creative partners.