We have some cracking papers lined up already for May's content session, including:
Route Research and Kantar Media: Euan Mackay, Chief Strategy Office at Route Research & Gemma Leigh, Head of Customer Success at Kantar media will showcase a new TGI-Route Collaborative Fusion – wit enhanced OOH Planning and Targeting.
Kantar Media and Route have collaborated to deliver a fusion of TGI Consumer Data and Route, UK’s out-of-home buying and selling data currency. The TGI-Route fusion enables the building of sophisticated out-of-home audiences that optimise their value, directly within the buying platform, seamlessly connecting insight, planning and activation.
Wavemaker. Emma Russell , Research Partner and Freya Bennett-Coles, Research Lead from Wavemaker will be presenting 'The Emerging Adult'.
Gen Z is often treated as one homogenous cohort, yet no other consumer group spanning 13 to 27 would be approached without segmentation. The reality? An 18-year-old navigating newfound financial independence has little in common with a 13-year-old still in school. Understanding these nuances isn’t just important, it’s the key to crafting marketing strategies that truly resonate with their distinct priorities, aspirations, and challenges. As part of Wavemaker’s audience programme, we are taking a deeper look into this very specific cohort of Gen Z: Emerging Adults.
More paper details to be added very soon...