The programme covers TV, radio, OOH, cinema, print, social media, digital and mail. As well as sessions about modelling, data visualisation, international media and the use of insight within the strategy and planning process.
The benefits of attending Tools of The Trade
- The course will provide a great introduction to media research and the industry currencies.
- Access to first class speakers.
- An engaging and accessible space for all to develop their media skills.
- An opportunity to network with fellow attendees as well as the speakers.
The course is designed for:
- New joiners to the media industry (up to three years’ experience)
- Researchers who have had little or no exposure to the different media currencies.
- If you returning to the industry and want to update your knowledge.
Timings: Most sessions will run for approximately 90 minutes.
The Feedback from Last Year’s Course was really positive and included...
- “Tools of the trade provided me with a wide range of knowledge across all forms of research with different media types.”
- “The course was really helpful to someone new to the media industry like myself, giving a great overview!”
- “I've learned an incredible amount about the media industry that I wouldn't have learned anywhere else.”
Price
£700 for MRG members
£765 for non MRG members (inlcudes an annual membership to the MRG
Here is the programme https://www.mrg.org.uk/content/presentations/mrg-tools-of-the-trade-programme-2025 (This will be updated and finalised nearer the time)
Further details, including venue and new additions to the programme will be posted in due course.