We have four fantastic papers as well as networking drinks and nibbles.
Laura Rowe, from OMD will present ‘The farce of class’. This paper is part of the ‘real Britain series’ and won the award for best paper at the recent MRG London ‘No Pressure, No Diamonds’ Conference. The paper takes an in depth look into the role that class plays for people in the UK. Classism is one of the most acceptable forms of discrimination in society and the workplace and is extraordinarily complex. The papers uses a literature review, expert interviews, ethnography and a large scale quant approach to challenge the use of SEG in its current form and to help guide syndicated media sources and the wider media landscape in general
Kristie Naha-Biswas, Head of Insight, IAB UK will present Looking ahead to 2030: The shape of advertising & media
In this session, IAB UK’s Insight Team will unveil an exclusive edit of findings from ‘Futurescape’, a major new study from IAB UK into the shape of media and marketing in 2030. The research combines expert analysis of trends, interviews with industry leaders, and in-depth IAB forecasting to create a rich 360 degree picture of what media, technology and consumer behaviour will look like - and what it means for advertisers.
Beckie Goodfield, Head of Media Development at IPSOS will present ‘In Search of a New Consensus: from Tension to Intention’, the 10th anniversary edition of Ipsos Global Trends, unveiling a refreshed framework of nine Global Trends based on more than 50,000 interviews across 50 markets representing three-quarters of the world’s population and 90% of the world’s GDP.
Amanda Wigginton, consultant for PPA Magnetic present : Beyond method: Leveraging research as a lens for insight and innovation
In an era where the race for attention and ROI overshadows what truly matters — driving product success — publishers need fresh strategies to stand out. This paper will challenge conventional approaches and explores how trusted editorial brands can reclaim their power. Discover how PPA Magnetic, in collaboration with Ipsos iris, crafted a new framework for measuring effectiveness, proving the value of premium content through innovative research. Gain insights into reshaping your approach and how it can create innovation solutions.