Start the new year with a bang. If your new year resolutions include improving your knowledge, expanding your network or being better at budgeting (complimentary drinks will be available) the MRG has got you! Join us for the first content session of the year and the chance to cnnect with industry leaders and fellow media professionals.
We have a cracking line up and papers from the following
The Guardian: Monika Pick, Senior Commercial Insight Manager & Andy Cross, Commercial Insight Manager present Shift Happens 2024
2024 has seen a lot of shifts. Half the planet heading to the polls. A zombie internet filling with slop. Culture moving at breakneck memespeed. Swiftonomics, brat summer, Banksy’s London Zoo ...how on earth do you make sense of the year so far?
Luckily, the Guardian Advertising team has done it for you with our brand new trends report, Shift Happens 2024. This major piece of research documents the shifts in how we’re living our lives, how we’re finding light in shade, and what new things we’re trying to help us feel good about life.
Eurosport: Chris Kebbell, Sports Insight Manager from Eurosport presents Faster, Clearer, Smarter: Maximizing Internal Engagement with Research during the Olympics As the official rights holder of the Paris 2024 Olympics in Europe, WBD Sports faced the challenge of meeting the diverse needs of its many stakeholders, each requiring tailored insights and information about the Games. In this session, we will explore how consumer insights were leveraged and shared across the business – before, during, and after the Olympics – to maximize the impact of research and deliver value to the business. Join Chris Kebbell, Sports Insights Manager, as he presents some of the methods used to disseminate research, foster internal engagement, and measure success of WBD’s streaming strategy.
Magenta Research and Ofcom: Nas Allmomen, Associate Director and DE&I Lead, Magenta Research & Emily Conway, Senior Research Manager, Ofcom will present a paper on how to conduct better practice research with disabled people and people with long-term health conditions.
‘If you’re not proactively including disabled people, you’re proactively excluding them.’
We’ve gained so much insight and have created a series of guidelines that have the potential to really shake up the market research industry and pave the way for more inclusive practices. In our session, we’ll be giving you some tips and tricks on how to be more inclusive at all stages of the research process.