The papers this month will include:
UKOM: “2024’s Summer of Sport, Starmer, Sunak, Swift, & Shopping !.”
Julie Forey from UKOM will give us all a (re)intro to UKOM, updates on YT/Sky video measurement plus what’s coming and some key cross summer audience insights.
FAME (Film Audience Measurement & Evaluation) is the cinema industry's key marketing tool for analysing film viewing and cinemagoing behaviour. Film, Audience, Measurement and Evaluation', is an annual study that helps to understand cinemagoing behaviors and how they differ by audience. FAME talks to over 4,200 cinemagoers ages 4+ about their general cinemagoing but also their overall film consumption and attitudes to cinema and film and where this fits within their lives.
Anna Cremin from Pearl & Dean, Emily Ezekiel from DCM and Beth Abell from Differentology will take us through this bellweather study for the Cinema advertising industry and key insights and the latest trends in UK cinema going.
Emotional Intelligence; the power of creators in evoking emotion and why it matters
Join Influencer’s Director of Measurement Rob Sanders, and MD of Element Human, Dr Hamish McPharlin as they present Emotional Intelligence; the first results from a new partnership that has taken creator measurement to the next level. Using best in class techniques, they will reveal new industry insight into how real human reaction to creator content moves the needle for brands; giving brands the tools they need to maximise the impact of their influencer marketing campaigns.
OMD: Introducing ‘The Real Britain Series’ from OMD UK.
Recently, society has slowly begun to open its eyes to inequality and under-representation of minority audiences. Despite this, as seen in the riots of summer 2024, there is still a long way to go societally, and in our own industry; there is a woeful lack of research in this space within media. The Real Britain Series was launched in June 2022 and forms a part of OMD’s mission to change this: investing consistently in our understanding whilst supporting our clients with more inclusive and representative work. This paper was a whistlestop tour of the approach to the work and just a few snippets of the wealth of insight we’ve discovered to date.