Date: Tuesday 15th October 2024
Venue: Sky Cinema - Sky Central, Osterley Campus, Grant Way, Isleworth TW8 6QD 🍿
Easily accessible via the Piccadilly Line (the Sky Shuttle bus will pick you up from the station) or a 10-minute walk from Syon Lane overground. Parking also available on request.
Time: 3pm for a 3.30pm start.
Full agenda to be announced over the coming weeks with highlights including…
- The Age of Adsorption: Meaningful Connections, Better Results
Sky Media, in collaboration with Differentology, recently conducted their biggest-ever video content study into mood states and absorption levels. You’ll hear from the team behind the research as we dive into ‘The Age of ADsorption’ and how this has been used to move on the conversation around media attention.
- Let’s Get Digital! - Using CFlight to demonstrate the value of short form video in a cross-platform world.
At Sky we constantly strive to ‘believe in better’ and we are excited to share recent enhancements to our cross-platform campaign measurement tool, CFlight, which now includes digital platforms such as YouTube and Sky’s websites and apps. You’ll hear from the team behind this groundbreaking development as they share initial learnings on how short form video can boost campaign reach, and how best to combine them with traditional TV platforms for optimal delivery.
Stay tuned for more session & speaker info to be announced soon…