Tools of The Trade 2024

Book now

Back for its 38th year, the MRG Tools of The Trade will take place face-to-face every Wednesday * (for 10 weeks) from 4th September through to 6th November 2024.

The programme covers TV, radio, OOH, cinema, print, social media, digital and mail. As well as sessions about modelling, data visualisation, international media and the use of insight within the strategy and planning process.

The benefits of attending Tools of The Trade

  • The course will provide a great introduction to media research and the industry currencies.
  • Access to first class speakers.
  • An engaging and accessible space for all to develop their media skills.
  • An opportunity to network with fellow attendees as well as the speakers.

The course is designed for:

  • New joiners to the media industry (up to three years’ experience)
  • Researchers who have had little or no exposure to the different media currencies.
  • If you returning to the industry and want to update your knowledge.

Timings: Each session will start at 4:30pm and finish at 6pm with the exception of the final session which runs from 2.30pm – 5.30pm.

Location: All sessions will be in person at The Institute of Materials, Minerals and Mining, The Mine, 297 Euston Road, NW1 3AD.

The full programme will be ready very soon. 

You can book your place on the course now:

The cost for the course is only:

  • £700 for MRG members
  • £765 for non-members – which includes a one-year MRG membership.

If you have any problems with booking, please contact debbie@hookresearch.co.uk or michael.curtis@rsmb.co.uk. Equally, if you are not London based and are interested in The MRG running a regional Tools of The Trade please do contact either Debbie or Michael to express your interest. 

*Every Wednesday with the exception of 18th September when the session will be on Thursday the 19th of September.

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