This will be a special session sponsored by Peekator with drinks and a selection of delicious summer nibbles. We know that this is not the only reason you’re interested in coming along, but think smoked salmon, prawns, asparagus and humus…
The papers this month will include:
GroupM OOH and Lumen: Sarah Harding, Insight Director, GroupM OOH and James Menzies, Senior Consultant, Lumen will be presenting : Attention! Why frequency matters in a world of attention metrics.
NABS: Nicky Harris- Commercial Director NABS and Anna Sampson, Consultant will be presenting 'All Ears'
All Ears is a deep dive into the mental wellness of the media and advertising, with this groundbreaking report from NABS based on a 1,000+ sample and 67 in depth interviews. Learn about the current challenges our industry is facing and discover practical and inclusive steps that you can take within your organisation to drive change.
NABS is a support organisation for the advertising and media industry championing mental wellness; their services and expertise cover mental health, DE&I, financial wellbeing and redundancy support - encompassing an advice line, fundraising events and all types of training and support.
Mindshare: Our third paper will be from Kasey Beluss and Rachel Mulcahy from Mindshare who will be presenting their latest report - Reality Check 2024: Turning Tides. This report went into field around the General Election announcement and captures how the UK is feeling about a range of personal and societal issues.
It will explore the state of the nation around the General Election, exploring what people think about the future of the UK, and whether their personal and wider societal circumstances will change as a result of a potential change in Government. The report will also examine the range of influences that inform our thinking, exploring the sources of trusted information and advice.