SOLD OUT
ATTENTION! September Content Meeting
Due to the capacity of the venue we can no longer accept bookings – if have booked a ticket and can no longer attend or would like to go on the reserve list please contact Chris Felton.
Date: 29th September
Time: 4pm (For 4.30 Start)
Venue: Paddington Works 8 Hermitage St, London W2 1BE - map
Topic: Attention!
The measurement of consumer attention has become one of the fastest growing and hotly debated topics in media and marketing. Attention metrics are being used by all of the major agency holding companies in the UK to plan and buy media. Media vendors are also beginning to adopt these approaches. It is also being used by advertisers and their agencies to optimise creative executions.
As the usage grows and the investment behind the measurement solutions, there is growing discussion as to their usage as evidenced recently with the of Mark Ritson and Byron Sharp. The Attention Council is delighted to be supporting the MRG in curating a session that will not only bring you up to speed on the different approaches and methods , but also show practical examples of how they can be used in media planning and research. You may not be aware that attention plays a growing role even in media currency measurement!
Hear from global experts as to how attention metrics are fundamentally changing the way media is planned and bought!
Andy Brown – The Attention Council
TAC is a not for profit organisation that is promoting the use of attention metrics in the media an marketing industry.
Link to paper here
Mike Follett – Lumen Research
Mike is one of the leading thought leaders and practitioners in the field of attention measurement and the application in media. He will lead us through an introduction to the theory of attention metrics, their measurement and application.
Link to paper here
Shazia Ginai - Neuro Insight
Shazia is a leading neuro-scientist, who will share with us how the brain processes information and can measure attention beyond gaze (eye tracking) measurement.. She has extensive experience in working in media and will share some of the innovative work that she has done in audio media.
Link to paper here
Denise Turner - Route
Denise is a vastly experienced media researcher, who has recently taken the reins at Route. She will explain the role that attention measurement plays in one of the world’s most advanced media currencies.
Link to paper here
More to follow!
I am sure you’ll agree this is fantastic line up so we’d recommended you snap up these tickets quickly as we expect a sell out (the venue holds 70 people and we had over 60 at our last meeting)
Also if you have any feedback on the meetings in terms of content or venue or anything in between please get in touch with Chris Felton on the committee.