April in-person evening meeting

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WE’RE BACK!  Please join us for the first in-person MRG Evening Meeting since the pandemic.

To celebrate seeing you all again in person, we have 3 fantastic papers and a new venue!  This is NOT to be missed.

Please note there are 100 spaces so please book early to avoid disappointment.

  • Date: Wednesday 27th April
  • Venue: The Building Society, 55 Whitfield Street, W1T 4AH
  • Time: 6-8pm

Papers:

BARB: A Defining Moment

While the MRG was getting ready for its conference at the end of November, BARB was preparing for a momentous day of its own: the launch of daily audience reporting for SVOD/AVOD and video-sharing services. This session, presented by Jim Jarrett and Doug Whelpdale from BARB, will outline the development of this project, how it was delivered and the benefits for the television and advertising industry in the UK.  Looking further ahead, Jim and Doug will also talk about what can be expected from BARB’s new research contracts and expanded panel from 2024.

HOW TO READ THE NATION: Ozone's first-party user data in action

Ozone Project, the leading high attention digital advertising platform, built for brands, by premium publishers, will present their latest Reading the Nation review, an exclusive 360° view of consumer reading behaviour from across 1.4bn page views within 250 premium publisher domains. In this time of change, understanding the true spectrum of consumers passions and interests has never been more important to brands, and Ozone Project will illustrate how utilising their expansive first party data they can understand what captured the nations’ attention across the first three months of 2022, and an insight into what is to come.

TV Playbook for Online Businesses

Matt Hill & Anthony Jones, will present the latest study from award winning trade body Thinkbox.  The impact of the pandemic has had a seismic effect on ecommerce, leading to a surge in new online businesses entering every category. Critical to any new business is of course successful marketing driving growth. Thinkbox will present their first ever TV Playbook for online businesses based on their latest research. This research illustrates the power and role that TV can play for new onliness businesses, how this varies for different types of business and marketing objectives, and how the powerful combination of TV and search work together to drive traffic and sales.

As always, evening meetings are free for members, we look forward to seeing you, meeting the MRG new committee and sharing a drink together once more.

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