Please join us for our March evening meeting - Wednesday 10th on Zoom at 5pm.
We have 3 great papers for you!
Please note there are 100 spaces so please book early to avoid disappointment.
- Date: Wednesday 10th March
- Venue: Zoom – link and password to be sent before the meeting
- Time: 5pm
Papers:
On Device Research and Channel 4 will be presenting their latest study for The Body Shop & their campaign to end youth homelessness. The study utilises a brand new methodology from On Device unlocking a more naturalistic understanding of social media consumption and how it works alongside TV. The paper highlights how this methodology can be used to prove both the value of a publisher's assets in changing brand perceptions and more widely how it benefits media owner image through partnering with brands that have social responsibility messaging. Overall, the session aims to give an increased understanding of TV and social platforms working together, which channels are better for driving certain campaign metrics and overall campaign success driven for The Body Shop.
TV’s Silent Revolution - In Q1 2020 the Insight team at UKTV commissioned Craft to conduct a study amongst viewers who access TV content in 'non-traditional' ways. Rather than watching channels through their aerial or Pay TV provider, these viewers access content almost exclusively via internet-enabled TVs and devices. UKTV wanted to find out more about this growing cohort of viewers - how their viewing choices and behaviours differ from the 'traditional' TV viewer, and the implications of their habits for the wider TV market.
Join the7stars, Neuro Insight and Sign Salad as we take you through our latest whitepaper – Beyond Binary, which explores how brands can engage with and be on top of the evolving gender landscape in both dominant and emerging culture. We will take you through the key themes of our whitepaper, touching on topics such as the effectiveness of humour when challenging societal norms and the importance of cultural context when addressing gender in communications.
Evening meetings are free to attend, but only open to MRG Members. Booking via the website only.
Those who book will be sent the link to access the online event on Wednesday afternoon before the meeting.