Start 2020 as you mean to go on and join us for another insightful and thought provoking Evening Meeting. All tonight's papers have a technology theme.
- Date: Tuesday 21st January 2020
- Venue: iAB Training & Events Suite, 14 Macklin Street, WC2B 5NF
- Time: 6pm for 6:30pm start
Papers:
1. ESI Media: Life 2.0 - DOWNLOAD HERE
Life 2.0 is new research from The Evening Standard looking at how the increase in life’s pace and connectivity is changing consumer behaviour. Working with YouGov and House51, the study identifies The Optimisation Economy, a trend where people increasingly use the resources available to them – media, tech, products and services – to improve, enhance and optimise their experiences, and to buy back their time. Optimising behaviour is especially prevalent in London but cuts across demographics and geography as individuals take responsibility for their happiness and wellbeing in an always-on world.
2. Talon Outdoor: The 4th Space for video advertising - evaluating the impact of video on full motion digital out of home. - DOWNLOAD HERE
As video consumption evolves, increasingly they are consumed as sound off clips, within social environments designed to reach mobile users on-the-go and capture their attention in less than a second. Online, this content often appears in outstream formats, predominantly within social media feeds. Offline, we believe that it should appear on digital out-of-home screens. Therefore we decided to undertake a research project to look at the impact across a number of brands and metrics, the impact of adding full motion digital out of home to a social campaign.
3. BVA BDRC: Will Voice Commerce disrupt the relationship between brands and consumers?
A study into ‘voice’ and virtual assistants, the findings of which were presented at last year’s Cannes Lions, but not yet shown in the UK. The study covers the USA and UK and looks at current and projected uses of voice commerce – i.e. ordering verbally from Amazon through Alexa. The client, Fast-Up Partners, is a European digital venture firm who have used the findings to bring together several World Federation of Advertisers (WFA) members (including Mastercard) into a strategic ‘Voice Coalition’.
Evening meetings are free to attend, but only open to MRG members. Booking is via the website only.