How to increase the bottom line for your insight department

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While insight departments have a primary responsibility to service internal clients such as planners or sales teams they are increasingly being asked to generate external revenues direct from clients rather being seen as a cost centre. This session looks at some exciting ways you can help to boost your bottom line.

Who is it suitable for?

We think this training will suit newcomers to the research business as well as researchers from Media Owners, Trade Bodies and agency researchers who work on client research projects.

Training session will follow the following key areas over two sessions

  • Positioning – how are you positioned against external research agencies. What are the assets you have that will set you apart from them?
  • Communications Evaluation – breathing new life into the pre and post survey. How can you make sure that your clients include evaluation on the plan?
  • Implicit Research - in a world of false news will implicit research become increasingly important?  How do we best use implicit and make sure it’s a cost effective part of research briefs?
  • Segmentations  - why media agencies could be the best place to help clients segment their customers. Tips and tricks on how to make sure you become a centre of excellence on segmentations
  • Sweating your assets – how to make money from your syndicated research tools
  • Qualitative Research –traditionally the preserve of the creative agency but media departments can add value given the right training (session 2)
  • Mental Availability – what is it? How can you measure it? How will it help you get revenue from clients? (session 2)

Course details

  • When: Runs over two morning sessions - from 10am - 1pm on Thurs 12th and Thurs 26th March '20
  • Where: RAJAR, 55 New Oxford street, London WC1A 1BS 
  • Tickets:  Members £350 for both sessions, Non members £405 (includes one year’s membership). Tickets for a single session are also available (members £195, non-members £250) - there are options for this on the booking page.

The sessions are two weeks apart to allow delegates to put some of their learnings into practice. The second session will start with a short recap of session one and a Q&A, if delegates have any questions.

About the trainer: Chris has been in strategic research for over 20 years. He has worked for companies such as Leo Burnett, The Henley Centre, Carat International and recently he was Head of Insight at PHD for over ten years. He is currently a freelance consultant. Chris’s strengths lie in combining qualitative and quantitative research along with applying psychological principles to get to the heart of consumer understanding. As well as leading work on the power of touch Chris has worked heavily on understanding brands and media implicitly as well as understanding how personality drives consumer behaviour. He holds a degree in Psychology and an M.A. in Marketing as well as the Diploma of the Market Research Society.

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