November Evening Meeting

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Papers: 

1. Connected Kids - Gemma Dunbar (MediaCom) and Leanne Meakin (MediaCom)

Connected Kids is MediaCom’s annual trend report, which delves into the media habits of kids and teenagers in the UK. This year’s iteration provides even greater insight into this notoriously hard to engage audience, covering everything from what it’s like to be Gen Z, to what’s new in their world. Our Trend Watch report will help you effectively engage with kids and teens, shedding light on their tech usage, media consumption and relationship with social media, as well as their attitudes towards the future.

DOWNLOAD PAPER HERE

DOWNLOAD FULL REPORT HERE


2. In Good CompanyThe power of advertising in premium kids content 

John Conlon (WarnerMedia), Liz Bastian (WarnerMedia) and Richard Barton (RED C).

WarnerMedia recently completed a major study to understand how advertising to kids can work in an increasingly fragmented viewing landscape. The study uncovers new insights through a combination of interviews with kids, parents and industry experts and innovative quantitative approaches such as Implicit Response Testing and Max Diff. The findings highlight the role of premium environments on TV and YouTube in driving brand association, word of mouth and product consideration for advertisers. 

DOWNLOAD PAPER HERE

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