We are delighted to announce that July’s Evening Meeting will be hosted by Twitter. We have two great papers and, because we love you so much and want to shower you with even more gifts, a very, very brief AGM.
- Date: Wednesday 17th July
- Time: 6.00pm for 6.30pm start – 8.45pm
- Venue: Twitter HQ, 20 Air St, Soho, London W1B 5AG
First paper:
Sara Picazo (Head of UK Ad Research) and Rob Turnbull (analyst) from Twitter, will be presenting a paper on purpose marketing. Purpose marketing is media land's buzzword for 2019. Some love it, some hate it, but as Twitter is a platform where movements that change the world start, we wanted to get a deeper understanding on the cultural shifts that have led us to this point, as well as whether purpose marketing actually works. Using a combination of qual methods, IRT and some statistical techniques, we feel we are closer to understanding the value of purpose.
Second paper:
Georgie Coad (Associate Director, MTM) and Sheri Cladd (Senior Insight Manager, UKTV) will be presenting A Voice Revolution…? Is voice search in TV here to stay or is this 3D TV all over again? UKTV and MTM have teamed up to explore how voice search is playing a part in content discovery, how this might evolved in the future and what implications this might have for broadcasters. (download)
AGM:
Find out what’s moving and shaking in the MRG world: we’ll give an overview of what's been going on in the past year, what we have planned for the coming year and will invite you to give us your thoughts on how we can grow and improve as a member led organisation.(download)
Sign up now because places will go like hot cakes on a hot summer’s day somewhere hotter than here. You get the idea.
Evening meetings are free to attend but are only open to MRG members (if you're not one, join now!).