After a brief hiatus (I do like that word) MRG Evening meetings are back to astound, provoke and generally tickle your fancy.
- Date: Tuesday 25th June 2019
- Venue: iAB Training & Events Suite, 14 Macklin Street London WC2B 5NF
- Time: 6pm for 6:30pm start
1. Vodyessy? (download paper)
Dan Brilot Head of Insight at d.fferentology will be presenting the findings from their recent survey looking into the future trends for VOD usage. The survey looks at the live TV broadcasters and their challenge in attracting the younger cohorts, loyalty within the SVOD market, the relationship with pay TV, the space for further SVOD services and VOD advertising potential.
2. The use of media as an ingredient for growth! (download paper)
The findings of dvj insights Ingredients for growth study and platform will be presented. The 2 year study combines over 50 vision interviews with different CMO’s, academic work, reviews and a comprehensive quantitative study with over 500 marketers. Lucas Hulsebos, CEO, will present the lessons every marketer should know about the way growth should be realised and how media should be optimised for growth.
Evening meetings are free to attend, but only open to MRG members. Booking is via the website only.
Exciting news about July’s Evening Meeting to follow so keep 17th of July free too…