Tools of the Trade "Taster Session"

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We are already getting enquiries about next year’s Tools of the Trade, so have decided to offer a one-off opportunity for potential 2020 delegates to experience the final session in the 2019 programme.

Not only that, but attendees will also be able to book a place on the 2020 programme at a discounted rate.

The agenda for the full afternoon programme is shown below:

Media Research, planning and insight in action

  • When: Monday 8th April - 2pm to 5.30pm
  • Where: etc Venues, The Hatton, 51-53 Hatton Garden, Clerkenwell, London EC1N 8HN

Agenda:

1. Leveraging and presenting data sources

  • Data fusion and integration (Michael Curtis and Harry Ullman RSMB)
  • Integration and modelling (Alan Moore Telmar)
  • Visualisation the right type of chart - tips and tricks (Scott Thompson SMV Group)
  • JICMail (Ian Gibbs Royal Mail)
  • Winning awards with research (Denise Turner Newsworks)

Tea and coffee

2. Insight in Action

  • Using insight in planning (Chris White Head of Insight PHD)
  • Proprietary research and the use of insight in campaigns (Pauline Robson - Mediacom)
  • Chairs: Alex Maddox and Stef Hrycyszyn

After the session, we will have a drinks and canapes networking event, with members of the MRG committee.

The cost for attending the afternoon session is

  • £195 for existing MRG members
  • £250 for non-members (which includes MRG membership).

Attendees will also qualify for a 20% discount if booking a place on the MRG’s 2020 Tools of the Trade programme.

Taster places are limited so please be quick. 

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