The Trade Desk and PA Consulting. ‘The Alchemy of Omnichannel’

Whilst almost every brand on the planet is a multi-channel advertiser, very few are truly omnichannel advertisers. Increasingly the technology exists to connect the dots across channels on the media plan to become an audience-first, omnichannel brand, but is it worth it and where do you even begin? Drawing on a variety of methodologies, the research explores the impact of a connected campaign on brand performance and consumer experience, as well as identifying the components of a successful audience-first strategy.