‘The Misdefined Majority’

7Stars: Having been around since the 1950s, the efficacy of social grade has long since evaporated, leading to a clear disconnect between the official classifications and how the public view themselves. The 7Stars, in partnership with PureSpectrum, they have sought to identify the role of class in today’s society and the values different class communities hold true. The resulting playbook details how brands should approach targeting in a SEG-free world.”