✨MRG Awards 2025 Shortlist Announcement✨

Proudly sponsored by 

The moment you’ve all been waiting for is finally here, and we are delighted to announce the official 2025 MRG Awards shortlist!

After weeks of careful deliberation, our panel of expert judges has navigated a record number of entries. The quality of work was outstanding this year, making their job incredibly difficult. The innovation and creativity across all categories were exceptional.

A huge congratulations to all our finalists. Your incredible work is a true testament to the talent in our industry.

The winners will be crowned at our spectacular Gala Dinner on Friday, November 21st, in Utrecht. It will be a fantastic evening where we’ll celebrate the incredible work done across the media landscape.

If you haven't secured your spot yet, now's the time! Tickets for the conference and gala dinner are selling fast. You can find more information and purchase tickets here.

We can't wait to celebrate with you in Utrecht!

Best Research Team - Media Agency - sponsored by Kantar

• PHD UK
• the7stars
• Wavemaker Audience Intelligence  (a WPP Media brand)

 

Best Research Team - Media Owner - sponsored by dynata

• ITV
• JCDecaux
• Mail Metro Media
• Thinkbox

 

Best Research Team - Research Agency

• Differentology
• Ipsos
• MTM

 

Best Research Initiative

• Channel 4 & BVA BDRC (now Ipsos) Channel 4 Ad Experience: measuring the impact of reduced ad loads on campaign performance
• Channel 4 & Craft – Gen Z: Trends, Truth & Trust
• Global Media & Entertainment & Colourtext: Global Brand Outcomes
• Radiocentre & Colourtext: Radio: The Performance Multiplier
• Thinkbox and Ebiquity, Gain Theory, EssenceMediacom, Mindshare, Wavemaker UK: Profit Ability 

 

The Nick Blake Award for Rising Star, sponsored by Channel 4 and Ipsos

• Aditya Vikram, the7stars
• Alex Westfield, Wavemaker (a WPP Media brand)
• Beth Abell, Differentology
• Billie Bowbrick - BBC
• Hayley Madhani, PHD UK
• Joe Hall, Channel 4

 

Best Trade/ Industry Body Research

• Thinkbox and Ebiquity, Gain Theory, EssenceMediacom, Mindshare, Wavemaker UK: Profit Ability 2
• UKOM & Ipsos iris (PC, tablet & smartphone)

Glenn Gowen Award for Research Innovation

• BBC & MTM: TikTok Behind the filter
• JCDecaux: Out of Home, Out of Mind
• NatWest & Savanta: Beyond Compliance: The Customer-Centric Communications Revolution
• Origin Media Measurement: Revolutionising Media Measurement: The Origin Service

 

Best Realisation of Research

• the7stars: ClaireTalk: Turning Data into Dialogue
• Thinkbox and Ebiquity, Gain Theory, EssenceMediacom, Mindshare, Wavemaker UK: Profit Ability 2 & Media Mix Navigator

Best Research Collaboration

• Google, MTM and The Behavioural Architects: Why We Watch 2.0
• Newsworks, Colourtext, Ipsos Iris: Youth: News Matters
• Origin Media Measurement
• Thinkbox and Ebiquity, Gain Theory, EssenceMediacom, Mindshare, Wavemaker UK: Profit Ability 2
• WPP Media, Mindshare, Blis, Captify, Channel 5, JCDecaux, Mobsta, Reach, Sky: Shaping the Nation

 

Best Tech Innovation - sponsored by TRP Research

• ITV: Content Similarity - AI Powered Content Discovery at ITV
• JCDecaux – Why Optix is a Changer
• NRG: Growing Pains
• Origin Media Measurement: Revolutionising Media Measurement: The Origin VID Model

 

Excellence in Media Effectiveness – sponsored by Savanta

• BBC World Service & Tapestry Research: Global Influence and Impact
• Mail Metro Media: The Commercial Audience Data team – Supercharging Media Effectiveness
• Talon, JCDecaux UK & Neilsen: Location, Location, Location: A New Model to measure media effectiveness
• the7stars: Tuning into Tomorrow
• Thinkbox and Ebiquity, Gain Theory, EssenceMediacom, Mindshare, Wavemaker UK: Profit Ability 2