Conference papers

  • Reflecting the nation IPA and Ofcom Dan Flynn and Guy Holcroft (download)
  • The future of Britain: reflecting on the past 5 years OMD Joe Wilson (download)
  • New approaches to measurement comScore Paul Goode (download)
  • For the love of telly Thinkbox Nicole Greenfield-Smith and Matt Hill (download)
  • Online copyright infringement:is the changing media landscape pushing us to be more honest consumers? Kantar Media James Burke (download)
  • To cancel or not to cancel, the voice of the invisible audience Nahuru Ramy Elmasry and Elliott Ingram (download)
  • The tongue paints what the eyes can't see: power of voice Wavemaker Kathryn Saxon (download)
  • State of the (media research) nation Culture of Insight James Smythe (access)
  • Research in the fast lane F1 David Bailey and Greg Morris (download)
  • Reflections of the Black Mirror Channel 4 and ITV Martin Greenbank and Glenn Gowen (download)
  • Creative elements: optimising OOH creative to increase campaign effectiveness Posterscope Russell Smithers and Henry Harvie (download)
  • Reflecting on the radical changes in kids’ video viewing and content expectations MTM Matthew Macaulay (download)
  • What motivates entrepreneurial minds? Bloomberg and Ipsos Phil Robinson and Katherine Jameson Amstrong (download)
  • The Future of Voice IAB George Hopkinson (download)
  • Would we create JICs if we didn't already have them? BARB Justin Sampson (download)
  • Reflecting on women and portrayal in advertising Channel 4 and Kantar Media Zoe Bowen-Jones and Martha Espley (download)
  • Why we shouldn't trust our gut instinct Trinity Mirror and house 51 Andrew Tenzer and Ian Murray (download)
  • Diversity, identity and advertising Cog Research Rob Ellis (download)
  • Understanding Radio content and advertising performance using predictive modelling techniques Global Matt Jeffries and Kate Rutter (download)
  • Gender neutrality: It’s Good for Business Economist and Ipsos Marina Haydn and Adam Isaacson (download)
  • London in motion: understanding how commuters consume our ad content with agile video Exterion and Voxpopme Nicola Barrett and Tom Williams (download)
  • If you build it they will come Route Euan Mackay (download)
  • Should social media carry a health warning? MediaCom and Toluna Pauline Robson and Genevieve de Sutter (download)
  • What's happening? How what's happening in our world is affecting our need for what's happening? Twitter Sara Picazo (download)
  • Reflections on successful TV sponsorships - how to create a killer campaign ITV and Future Thinking John Kryzanowski and Shaun Austin (download)
  • Mental brand mapping PHD Chris White