2021 MRG Awards Announcing the Shortlist

The 2021 MRG Awards are nearly upon us, and last week the fabulous judging panel sat down in a room in central London (face to face, yes, how wonderful!) and fiercely contested who should take some of the most coveted titles in the media research industry.

It was a tricky year to judge, with a huge range of projects from new and old entrants alike, spanning all of the media channels and our membership.

The awards ceremony will take place as part of the glitzy gala dinner at our annual conference on 19th November. If you haven’t booked your tickets yet, get in there soon – they’re going like the proverbial hot cakes.

There will also be a very limited number of Awards Dinner only tickets for our wonderful shortlist so please contact Frances Revel (frevel@researchbods.com) for more information on these.

Without further ado, this year’s shortlist…


C1 – Best Media Agency, sponsored by UKOM





C2 – Best Media Owner, sponsored by Kantar

Sony Pictures Television

The Walt Disney Company



C3 – Best Research Supplier



Ipsos Mori


C4 – Best Research Initiative, sponsored by Toluna

AKAS & The Bill & Melinda Gates Foundation - The Missing Perspectives of Women in News/COVID-19 News

the7stars & Vitreous World - Voices4All

Google & Ipsos Mori - Data Ethics & Effectiveness 


C5 – The Nick Blake Award for Rising Star, sponsored by Channel 4 & Ipsos Mori

Megan Evans – Reach

Nicoleta Iftimi – KANTAR

Sarah Wordsworth – Global

Sam Brodie – OMD UK


C6 – Best Trade Body Research

Thinkbox –Signalling Success: putting context in context

Newsworks – A world without news


C7 – Best Innovation, sponsored by JcDecaux Data Solutions

STRAT7 Researchbods - Ex-plor Lite – Platform innovation inspired by a pandemic

BrandMetrics - Using innovative technology to address an age-old industry problem

OMD UK - The Google SuperPanel - Pushing the Boundaries of Cross-Channel Passive Campaign Measurement


C8 – Best Realisation of Research

IAB - Powering Up: Helping UK SMEs unlock the value of digital advertising

Channel 4  - Taskfaster


C9 – Best International Research

Sony Pictures Television - Digital Acceleration Project: Drivers, Barriers and Education in Home Ents

AKAS & The Bill & Melinda Gates Foundation - The Missing Perspectives of Women in News/COVID-19 News

Ipsos Mori  & IFSE - Gametrack


C10 – Best Collaboration, sponsored by Researchbods

OMD UK, TMW & Walnut Unlimited - Govia Thameslink Railway (GTR) Segmentation

Channel 4 & MTM – Advanced advertising: collaborating to deliver previously impossible digital effectiveness research

the7stars, Neuro Insight & SignSalad – Beyond Binary


C11 – Best Social Media Insight

Hive & Listen + Learn Research  Don’t sell me a doorbell

BBC – Listening to young people


C12 – Excellence in Effectiveness, sponsored by Savanta

Sky - Making the impossible, possible with Web Attribution from Sky

the7stars - Modelling a unicorn: Gousto’s Journey from Performance to Profitability

BrandMetrics - Helping JPIMedia turn media effectiveness data into a core business metric