2021 MRG Awards Announcing the Shortlist
The 2021 MRG Awards are nearly upon us, and last week the fabulous judging panel sat down in a room in central London (face to face, yes, how wonderful!) and fiercely contested who should take some of the most coveted titles in the media research industry.
It was a tricky year to judge, with a huge range of projects from new and old entrants alike, spanning all of the media channels and our membership.
The awards ceremony will take place as part of the glitzy gala dinner at our annual conference on 19th November. If you haven’t booked your tickets yet, get in there soon – they’re going like the proverbial hot cakes.
There will also be a very limited number of Awards Dinner only tickets for our wonderful shortlist so please contact Frances Revel (frevel@researchbods.com) for more information on these.
Without further ado, this year’s shortlist…
C1 – Best Media Agency, sponsored by UKOM
OMD
the7stars
PHD UK
C2 – Best Media Owner, sponsored by Kantar
Sony Pictures Television
The Walt Disney Company
Global
C3 – Best Research Supplier
MTM
Savanta
Ipsos Mori
C4 – Best Research Initiative, sponsored by Toluna
AKAS & The Bill & Melinda Gates Foundation - The Missing Perspectives of Women in News/COVID-19 News
the7stars & Vitreous World - Voices4All
Google & Ipsos Mori - Data Ethics & Effectiveness
C5 – The Nick Blake Award for Rising Star, sponsored by Channel 4 & Ipsos Mori
Megan Evans – Reach
Nicoleta Iftimi – KANTAR
Sarah Wordsworth – Global
Sam Brodie – OMD UK
C6 – Best Trade Body Research
Thinkbox –Signalling Success: putting context in context
Newsworks – A world without news
C7 – Best Innovation, sponsored by JcDecaux Data Solutions
STRAT7 Researchbods - Ex-plor Lite – Platform innovation inspired by a pandemic
BrandMetrics - Using innovative technology to address an age-old industry problem
OMD UK - The Google SuperPanel - Pushing the Boundaries of Cross-Channel Passive Campaign Measurement
C8 – Best Realisation of Research
IAB - Powering Up: Helping UK SMEs unlock the value of digital advertising
Channel 4 - Taskfaster
C9 – Best International Research
Sony Pictures Television - Digital Acceleration Project: Drivers, Barriers and Education in Home Ents
AKAS & The Bill & Melinda Gates Foundation - The Missing Perspectives of Women in News/COVID-19 News
Ipsos Mori & IFSE - Gametrack
C10 – Best Collaboration, sponsored by Researchbods
OMD UK, TMW & Walnut Unlimited - Govia Thameslink Railway (GTR) Segmentation
Channel 4 & MTM – Advanced advertising: collaborating to deliver previously impossible digital effectiveness research
the7stars, Neuro Insight & SignSalad – Beyond Binary
C11 – Best Social Media Insight
Hive & Listen + Learn Research Don’t sell me a doorbell
BBC – Listening to young people
C12 – Excellence in Effectiveness, sponsored by Savanta
Sky - Making the impossible, possible with Web Attribution from Sky
the7stars - Modelling a unicorn: Gousto’s Journey from Performance to Profitability
BrandMetrics - Helping JPIMedia turn media effectiveness data into a core business metric