2020 MRG Awards Roundup
Without the glitz and glamour of a beautiful venue, bottomless bubbles and getting our gladrags on, The MRG Awards 2020 was celebrated on Thursday 3rd December via a Zoom ceremony.
To get presenters, judges, committee members and finalists in the spirit we posted a selection of party packs out for individuals and teams, and we donned our most festive outfits for the occasion. We laughed and cheered at some of the eye-wateringly creative celebration videos, and importantly, we drank!
It was a hotly contested set of entries this year. Despite COVID19 ruining most people’s year, we received the same volume of entries overall as 2018, and a record number for the Nick Blake Award for Rising Star (sponsored by Channel 4 & Ipsos MORI) which we made free of charge to enter for the very first time.
Some of you may know that the MRG Awards are usually a bi-annual event, coinciding with the European conference, but 2020 marked our first effort to move these to being an annual celebration of our industry’s talent. Keep your eyes peeled for the 2021 Awards opening in the summer, but until then…
The MRG would like to send a HUGE congratulations to our worthy winners and highly commended entries, a massive thanks to our fantastic judging panel and of course our headline sponsors, STRAT7 ResearchBods for supporting us in such an unusual year.
Winners list below…
Best Media Owner Team
Reach Solutions
Twitter (Highly Commended)
Best Agency Team
Differentology
Best Research Initiative
Decoding Decisions: Making Sense of the Messy Middle – Google & Behavioural Architects
The Nick Blake Award for Rising Star, sponsored by Channel 4 & Ipsos MORI
Yas Asare Anderson – Ipsos Mori & Lily Spencer – Tapestry Research
Danielle Swift – STRAT7 ResearchBods (Highly Commended)
Luke Mantell – Jigsaw Research (Highly Commended)
Charlotte Cory – Channel 4 (Highly Commended)
Best Trade Body Research
ISBA Programmatic Supply Chain Transparency Study – ISBA, AOP and PwC
Best Innovation
ISBA Programmatic Supply Chain Transparency Study – ISBA, AOP and PwC
SoDA – Streaming Online Data Analytics – Digital I (Highly Commended)
Best Realisation of Research
The Consumer Surveys App – Mediatel Connected
Best International Research
SoDA – Streaming Online Data Analytics – Digital i
Best Collaboration – sponsored by Voices4All
ISBA Programmatic Supply Chain Transparency Study – ISBA, AOP and PwC
The Moments of Truth – Posterscope, Clear Channel, JCDecaux (Highly Commended)
Best Social Media Insight
How the British Red Cross learnt to talk to people about Loneliness – The British Red Cross, Listen and Learn Research
Love Island: How the hottest show of the Summer got heads turning for its brand partners - ITV, Pulsar (Highly Commended)
Excellence in Effectiveness
Demonstrating the power of DAX to Pepsi MAX – Global