Tools of the Trade 2020

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Back for its 34th year, this popular training programme provides an introduction to the key research and insight tools used by agencies and media owners to evaluate media performance.

It is primarily designed for people with up to 3 years’ experience in the industry. However, it could also serve as a catch up for people returning to the industry.

The course comprises seven sessions: six evening classes from 6:00pm - 7:30pm and the final afternoon session is 2pm – 5pm with drinks afterwards. 

FULL PROGRAMME AVAILABLE HERE (Speakers names now included).

The venue is ETC venues, The Hatton, Farringdon (map here

On the first evening there will be welcome drinks and on the last evening we will have a drinks and canapes networking event from 5pm until 7.30pm with members of the MRG committee.

The cost for the course is only

  • £640 for MRG members
  • £695 for non-members - includes MRG membership

Please book here on our website. If you have any questions about the course please email

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