August '19 evening meeting

Book now

We fell head over heels for our MRG August Evening Meeting at Bloomberg.

Not only were the premises awesome, it featured 3 stunning papers: a look at Bloomberg’s own AI platform, ITV’s take on this season’s Love Island and Canvas8’s reflections on Cannes:

1. Amanda Hammond and Elisha Temminck from ITV shared all things Love Island: DOWNLOAD HERE
With Love Island only getting bigger year-on-year, so have research ambitions at ITV. Throughout the series, there's no doubt that ITV have very successfully created multiple access points for brands to associate themselves with the Summer phenomenon. But how do such partnerships translate from television into the world of effectiveness?  Employing innovative techniques, ITV gave us the inside scoop on their approaches in measuring the success of their multitude of Love Island brand partners moving beyond traditionally measured claimed behaviour to measuring actual real-world behaviours. 

2. Phil Robinson from Bloomberg presented ‘Data-Driven Story Telling: Using AI to own the Sustainability conversation’. DOWNLOAD HERE
Sustainability is a topic relevant to all brands.

Using Bloomberg Medias proprietary artificial Intelligent powered platform BloombergAiQ, Phil Robinson showed the crucial role data plays in developing a marketing content strategy and which themes a brand should focus on to own the sustainability conversation.

3. Rachel Ousley (Senior Behavioural Analyst) and Lucy Thompson (Client Services) presented Canvas8’s research into the winners of Cannes Lions 2019: DOWNLOAD HERE
The 2019 Cannes Lions International Festival of Creativity recognises the best campaigns of the year, and Canavas8 annually track the emerging themes from the festival to uncover key learnings for the media and advertising industries. Against a backdrop of growing political, social and environmental concerns this year was markedly different; showing that brands aren’t holding back from tackling big issues to resonate with audiences. Through our unique behavioural and cultural perspective, C8 identified five key behavioural shifts underpinning the Grand Prix campaigns and the opportunities they present for brands. From brands behaving badly to giving individual changemakers a platform, they explored the report’s highlights and asked how can brands really celebrate culture?

A big thank you to all our speakers and to Bloomberg for hosting.  

You need to be logged in to buy tickets

log in or register