April is here and it’s time to put a spring back into your step. And what better way, than to come to the April MRG Evening meeting where we have two fantastic papers in store.
Firstly we have a special paper from Ofcom, updating us on some upcoming findings and talking us through the current and future challenges facing broadcast TV. Secondly, we have Magnetic, demonstrating the power of magazines in driving crucial attention and the impact this can have for driving effective media campaigns. Ones not to be missed.
- Date: 30th April 2019
- Venue: iAB Training & Events Suite, 14 Macklin Street London WC2B 5NF
- Time: 6pm for 6:30pm start.
What’s on?
Latest trends in consumption of TV and video, as a taster for this year’s Media Nations report from Ofcom. This short presentation from Guy Holcroft will show the challenges that broadcast channels TV face when viewers have an increasingly wide range of options on their main TV screen. Netflix and Amazon Prime are always front of mind these days in the media world, but perhaps we should spend more time thinking about YouTube? How does audience viewing compare to the other two TV pillars of content production and revenue?
Pay Attention
The effectiveness of magazines is much underestimated, as a recent report from the Radio Centre ‘Re-evaluating media’ underlined. An aggregate of all the media scores in this study shows that the gap between evidence and perception is the starkest for magazines.
Narrowing this perception gap is an important challenge facing the magazine industry.
Keen to tackle this perception challenge, Magnetic has launched a new report - ‘Pay Attention: Magazines’ role in the modern media mix’ - to answer the question ‘Why should advertisers and agencies invest in magazines?’.
Evening meetings are free, but only open to MRG Members.